Purpose

Our Mission

The Association of Taco John’s Franchisees was formed in 1992 for the purpose of providing our membership with an environment for increasing long-term profitability in support of improved business value and brand equity. In carrying out that purpose, the Association has become the primary voice representing the interests of the franchisee members. More than 80% of chain members belong to the Association.

Association membership is not a spectator sport. There are many ways to play an active role. The Association is guided by a board of six directors elected by their peers. Every two years, the board retreats to form a strategic plan that guides our initiatives and prioritize goals. Committees within the Association provide additional opportunities for franchisees to become actively involved in developing the brand. The Association also meets regularly with representatives of Taco John’s International, Inc., and each director serves as a liaison to a Taco John’s International department. Our role in these interactions is to discuss and provide valuable input on strategic issues affecting the direction of the chain.

HOW WE IMPACT MEMBER BUSINESSES:

MEMBER PROFILES

For me, the greatest benefit that the Association provides is the fact that we have one voice representing all of us. We have a good relationship with Taco John’s International, and the influence that one voice can have versus many individual voices is significant. That’s one of the big reasons we get the high ratings with the franchise-friendly agreements. I also appreciate the Association insurance program. It has saved me a ton of money, and I don’t know what I would do without it. Trying to stay up on all the insurance changes and find coverage on my own? You can’t beat the Association program. Our profit study—other franchisees willing to share information to you know how you stack up—that’s been very valuable for me. It allows me to see what’s possible if I can get my volume to a certain level. I feel the Association just keeps getting stronger and stronger, and that helps all of us.

Lance Peterson

Franchise Owner

A prime example of the value the Association brings to franchisees is their work in securing excellent legal counsel, at no cost to us, to help reconstruct the franchise agreement. But there have been brief periods in the past when leadership was not operating in the best interests of the organization or the franchisees. That’s when the franchisee community needed to be heard, and the Association took the lead and made the difference in those moments.

Alex Habeeb

Francise Owner